Do You Have An Elevator Speech? #RRBC


Right now, some of you are staring at this page wondering “What the heck is an elevator speech and why do I need one?”  Well, EVERY writer needs one if he wants to rub elbows with movers and shakers in this industry, and to me that could be anyone who has the ability to purchase my books.

An elevator speech is a very passionate, 60-90 second “spiel,” that you would pitch to the media or any individual or groups who might be interested in (again), purchasing your books.  But, to be effective, this “spiel” must accomplish two things:

  • It must point out three ways your books will change your audience’s lives, and…
  • It must be conveyed with such enthusiasm and passion, that it will be hard for the listener to say “NO” to you.

This elevator speech should literally last no longer than an elevator ride, which means if you’re starting off on floor one, and the both of you are getting off on floor two, you need to make it really good, in a really short amount of time.  {Note:  this “spiel” should be equally effective whether it’s being delivered over the phone, in person, on the web or in print}.

Not comfortable with being put on the spot when asked about your books or your writing?  My advice:  Stand in the mirror and practice your “elevator speech.” I’ve personally done it many times and I’ve been told that it’s the best speech some have ever heard!

But, I don’t want you to share your elevator speech with anyone until your friend in the mirror (or your significant other) tells you that it is absolutely PERFECT!  Just imagine being faced with the possibility of being booked for a radio show.  You need to be able to present this “spiel” in such a way, that it explodes in the minds of those media people, convincing them to book you right on the spot…even if that spot is in an elevator.

So, today, I want you all to work on honing this very important skill BEFORE you (hypothetically) take your next elevator ride!

If this post was helpful to you, please follow Nonnie’s blog, WATCH NONNIE WRITE! today.  You will always find new and useful information such as what has been presented here.

Thanks for dropping by and we hope to see you again soon!  Don’t forget to share this post on social media, and to also LIKE it before you leave!

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20 responses

  1. So important! I’m still practicing.

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  2. Excellent advice, Nonnie….Thank you!

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  3. Great advice and post! Thank you 🙂

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  4. Excellent advice, thank you. I’ve been working on this kind of speech for novel for years, and it gets better as my novel gets better.

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  5. ❤ ❤ ❤ Indeed. Write it till it works and memorize three versions.

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  6. Excellent advice! I’ve never really thought about having an elevator speech, but I’m thinking about it now. Lol

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  7. Shirley Harris-Slaughter | Reply

    Yes, my elevator speech is in my first book blurb. I learned it from a class I took. I used it in my promotions too. Good topic!

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  8. This is a very helpful info. Always good to be ready. 😀

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  9. I love the name of the speech – referring to a lift because I imagined me pitching to some random stranger while heading down on their way home. Thanks for the advice, very handy!

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  10. Thanks, Nonnie! This is something I really have to work on. 🙂

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  11. Since I haven’t attended a writing convention I never really thought about developing an elevator speech, thinking I wouldn’t need one–WRONG! You don’t just use an elevator speech when you’re pitching at a convention. It’s something every writer should have ready for all manner of circumstance. I like your idea of practicing in front of mirror, Nonnie. This is something I’ve neglected, but will be working on soon. Thanks for the helpful post and the reminder!

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  12. The elevator pitch is one important tool in the writer’s arsenal. In addition to being perfectly honed, it’s usually a good length for a mid-length blurb for media kits. Writers should have a Twitter-sized blurb, a mid-sized, and a longer one (the longer one is often the back cover copy). When I was the Marketing Director for a small publishing company, these three elements were crucial, as was the kit itself. Thanks for shining a light on yet another feature writers sometimes neglect. Great post, Nonnie.

    Liked by 1 person

  13. Sharing this one. Thanks, Nonnie!

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  14. Reblogged this on Linda Mims and commented:
    Great advice from the President of Rave Reviews Book Club!

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  15. Good idea, Nonnie. We should all have one.

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  16. The elevator speech is much harder than writing the book. 🙂 Great advice, Nonnie!

    Liked by 1 person

  17. Good, practical advice, I like this!

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